Observations on Alberta's use of web analytics

Recently I had the privilege of being interviewed for an article on the WebAnalysts.info website from out of Sweden. It's amazing to see how global interest has grown. Companies around the world are learning how to achieve more website ROI from the use of Web Analytics.

Read how Alberta companies compare to the rest of Canada on their application of web analytics and why senior management and not just the Marketing department needs to drive Web Analytics at your company.

We'll post another article later in the month for you. As always, here my commercial message. Cheers, Kathy.


At MeasureQuest we believe that just as much time and effort needs to be spent on measuring your online customer relationship as you spend measuring your offline ones. We partner with you to define KPI's that will help you measure and manage your website to move customers from offline to online customer care.

Contact us to help you get started.